AI branding masterclass
Bring Brands to Life with AI — Before AI Leaves You Behind
A 10-week creative-first course to master branding with AI tools like MidJourney, Firefly, ChatGPT & Sora — designed for creatives who want to stay ahead of the curve and build brands that move.
Why choose the Ai branding masterclass?
AI is already transforming the creative industry. But it’s not here to replace you — it’s here to supercharge your creativity. The creatives who learn to collaborate with AI will lead the next era of branding. The ones who don’t… will be left behind.
That’s why we created this masterclass — to help designers, freelancers, creatives & founders harness AI as a creative partner, not a threat.
Taught by Anthony Wood — Founder of House of gAi, Creative Director, and former CEO of Shillington Education, with over 20 years of creative industry experience in Sydney, London and New York. Our AI for Branding Masterclass is designed specifically for seasoned creatives, designers, and business owners who want to harness the power of AI while keeping human ingenuity at the heart of their work.
What you’ll learn.
AI is changing the way brands are built — but creativity is still at the heart of it. In the AI branding masterclass, you’ll learn how to integrate powerful AI tools into every stage of the branding process. You’ll discover how to use AI to work faster and smarter, without losing your creative voice.
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Refine your skills from research to strategy to concept execution — and learn exactly how to collaborate with AI tools at every stage.
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Use AI to brainstorm, research, develop concepts, refine messaging & design stunning visuals — without losing your unique human touch.
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You’ll leave with a complete, portfolio-ready brand project — created with the help of AI.
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Learn how to use AI tools effectively for every part of branding:
Market research & insights (ChatGPT)
Brand strategy & positioning
Visual identity development (MidJourney & Firefly)
Campaign rollout & motion content (Sora & Runway)
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Your storytelling, strategy & design thinking will always be irreplaceable — learn how to use AI as a tool, while keeping your creative voice at the center.
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Navigate ethical use of AI in branding, including copyright, intellectual property & creative responsibility.
Crystal Lin Experience & Product Design Lead
“Anthony’s mentorship not only introduced me to the world of design but set the foundation for everything I’ve achieved ”
When I look back over the years and think about the few people who have had a powerful role in influencing and changing the trajectory of my career in design, Anthony is without a doubt, someone who comes to mind. I was incredibly fortunate to have been introduced to the world of design, coached and mentored in all things visual communication and the power of design under Anthony’s tutelage. I am inspired by and grateful for Anthony’s passion in equipping us with know-how, sharing his own experiences, along with setting high bars and expectations in order for us to unlock our own individual potential as we were grappling with rules, theory, application, intent, while trying to find our own design languages and styles. Ten years on since then, as the design industry continues to mature and evolve, I am able to pivot and adapt—especially now that I work in Product Design and Innovation—all thanks to the groundwork that was laid. The design processes, methods, and ways of thinking Anthony instilled in the classroom continue to guide me today. Forever in appreciation 🙏
How the course works
This masterclass is a mix of live learning, self-paced content & project work.
Each module includes a live session where we’ll cover key concepts, demos & feedback. Can’t make it live? No problem — all sessions are recorded and available anytime.
You’ll also get access to pre-recorded lessons, resources & creative exercises to work through between sessions. You’ll have time to apply what you’re learning, work on your real-world brand project, and submit your work before the next live session.
This course is designed to fit around your life — but expect to get your hands dirty and show up ready to create.
Course Dates: Tuesdays, June – August 25, 2025
Live Sessions: (All sessions recorded & available afterwards)
3:00 PM LA 4:00 PM Mexico City / 6:00 PM New York
8:00 AM Sydney* / 10:00 AM Auckland* (*Wednesday)
Session Schedule:
June 24 — Orientation & Welcome
July 1 — Brand Strategy & Positioning
July 15 — Visual Identity Development
July 29 — Concept, Ideation & Prompt Writing
August 12 — Brand Rollout & Motion
August 25 — Final Presentations & Showcase
What’s included in the AI branding Masterclass
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Interactive sessions with demos, expert teaching & guest speakers — plus lifetime access to recordings.
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You’ll apply AI techniques to a real-world brand brief, building a complete, portfolio-ready project.
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Get guidance, critiques & Q&A time with award-winning creative mentors.
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Join a private community of like-minded creatives, share your work & get valuable feedback.
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Work through bite-sized, engaging lessons on your own schedule between live sessions.
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Includes custom-designed prompt packs, for MidJourney & ChatGPT to speed up your workflow.
Pricing & enrollment
early
access
$599 USD (20% off)
Enroll by April 28 and save 20% off full course fees.
standard
enrollment
$749 USD
Available anytime until June 23.
payment
plan
3 x $260 USD
Available anytime until June 23.
Got questions?
we’ve got answers!
Whether you're curious about AI tools, need help with a project, or just want to say hi, we’d love to hear from you! Drop us a message, and let’s chat about all things creative. 📩👩🎨👨💻
Think of us as your design sidekicks—always here to help you level up!
FEATURED AI SPEAKERS
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![Andrea Mata. AI Storytelling Runway ML]()
AI Powered Storytelling with Andrea Mata from RunwayML
RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB
Step into the world of AI-powered storytelling with Andrea Mata, Lead Creative at Runway, as she takes the stage to explore “Crafting Stories with AI.” This engaging talk will unveil how artificial intelligence is reshaping the way we tell stories, from concept to final cut.With a career spanning AR, VR, interactive installations, and generative art, Andrea has worked with some of the world’s most iconic brands—including Google, NBA, TikTok, Meta, Netflix, and more. At Runway, she leads creative initiatives that position AI as an essential tool for filmmakers, designers, and digital artists looking to push creative boundaries.
From crafting immersive visual narratives to revolutionizing video production, Andrea will share a behind-the-scenes look at Runway’s groundbreaking AI tools, breaking down how creatives can leverage AI to bring their visions to life. Her talk will inspire you to see AI not as a substitute, but as a co-creator—one that unlocks bold new ways to imagine, design, and tell stories.
“AI isn’t just reshaping creativity—it’s expanding what’s possible in storytelling.”
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![AI Copyright for graphic designers]()
AI, copyright & design: What every designer & creative needs to know
LIVE MEETUP: MARCH 18
AI is transforming the creative world at lightning speed, but where does copyright fit into the equation? Who owns AI-generated work? How can designers protect their creations while using AI as a tool, not a takeover?Join Anthony Wood, founder of House of gAi, for an eye-opening live session on AI, copyright, and ethical design practices.
With experience leading Shillington and collaborating with brands like Ogilvy, Samsung, and Diageo, Anthony has spent his career at the intersection of design, technology, and education. Now, he’s helping designers navigate the legal and ethical landscape of AI in design—so you can stay ahead, not get left behind.
“AI isn’t the enemy—it’s a new creative frontier. But to use it responsibly, we need to understand the rules.”
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![Alex Naghavi on AI and Graphic Design]()
AI: A Designer’s Playground – Exploring the playful and collaborative side of AI
RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB
Step into the playful, limitless potential of design with Alex Naghavi, Executive Creative Director and Partner at Josephmark, as she takes the stage to explore “AI: A Designer’s Playground.” This engaging talk delves into the freedom, creativity, and collaborative possibilities of using AI as a design partner.
With over 16 years of experience working with global brands like Google, Spotify, and Redbull, Alex Naghavi has mastered the art of blending storytelling, design, and technology to create award-winning experiences. As the founder of Seamless Studio, an AI-driven platform for high-quality mockups, Alex has been at the forefront of generative art and AI applications for over a decade.
From reimagining Myspace to leading RCA Records' brand refresh and contributing to platforms like Clipchamp and We Are Hunted, Alex’s work is a testament to her expertise at the intersection of design and technology. Her talk will inspire you to see AI not as a replacement, but as a partner in creativity, unlocking bold new ways to design, play, and innovate.
“AI isn’t just a tool—it’s a playground where creativity and technology come together to redefine what’s possible”
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![Anthony Wood on AI in Graphic Design]()
Tools come and go, creativity is forever: My journey from letterpress to AI
RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB
Step behind the scenes of design’s biggest evolutions and discover how to future-proof your creativity in a world of constant change.
House of gAi’s founder takes you on a personal journey through design’s biggest transformations—from the era of letterpress and bromides to today’s cutting-edge AI tools.
As a creative who has lived through major industry shifts, I’ll share hard-earned lessons on how to embrace new tools while keeping creativity, strategy, and storytelling at the core of your work. Whether you’re a seasoned designer or new to the field, this talk will inspire you to see AI not as a replacement, but as a partner to amplify your imagination and enhance your design process.
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![Kevin Finn non AI and the future of creativity and design]()
Design and Relevance: Navigating the future of AI and creativity
AVAILABLE ON THE VIP CREATIVE FUTURES HUB
Join internationally recognized designer Kevin Finn and House of gAi founder Anthony Wood for a thought-provoking discussion on the evolving role of design in the age of AI. Together, they’ll unpack “Design and Relevance”, exploring why AI is far more than a tool and how it’s reshaping the creative landscape.
With a career that began designing album covers for U2 and evolved into creating the identity for Edward de Bono’s life’s work, Kevin Finn is a true pioneer in the design world. As the author of Brand Principles: How to be a 21st Century Brand and an inaugural TEDxBrisbane speaker, Kevin’s expertise blends design, culture, and forward-thinking strategy.
This session will challenge designers to rethink their approach, covering topics like:
Why AI is more than a tool and why it’s dangerous to treat it as such.
Winners and losers in the age of AI—and how to stay ahead.
The hybrid future of design, where human creativity and AI intersect.
“AI isn’t just reshaping how we design—it’s redefining the very meaning of design.”
