MASTER AI TOOLS

amplify creativity

Secure your future in design

AI TOOLS

human creativity

AI TOOLS • human creativity •

AI tools are reshaping how we create as designers.

In today’s rapidly evolving design landscape, the integration of AI tools is reshaping how we create, communicate, and deliver branding solutions. However, unlike the fears that arose when computers first entered the design world, AI isn’t here to replace designers—it’s here to elevate your creativity and productivity.

Our AI for Branding Masterclass is designed specifically for seasoned creatives, designers, and business owners who want to harness the power of AI while keeping human ingenuity at the heart of their work.

Why AI Won’t replace true creatives.

When computers were first introduced into the design industry, there was a generation of designers left behind who didn’t adapt to the new tools. Those who embraced technology thrived, shifting from creating one ad in months to delivering entire, multi-channel campaigns tailored to individual users.

AI represents a similar turning point. While some fear that AI might replace human creativity, the truth is, it’s an incredible tool that, when used ethically and creatively, can exponentially increase your output and help you stand out in the crowded market.

What you’ll learn.

  • Refine Your Branding Skills: Gain a deep understanding of the entire branding process—from research and strategy to campaign execution—and learn how to apply AI tools effectively at each stage.

    AI as a Creative Partner: Explore how to integrate AI tools like ChatGPT and Adobe Firefly into your workflow, enhancing your ability to brainstorm, develop concepts, and create compelling brand narratives.

  • Portfolio-Ready Project: Graduate with a comprehensive, real-world branding project that you can showcase in your portfolio. This project will span from initial research and brand strategy to the creation of visual assets and campaign execution, all with the aid of AI tools.

    AI in Action: Learn to use AI for every aspect of branding, including market research, brand positioning, visual identity creation, and multi-channel campaign development.

  • Human-Centered Design: Understand why your creative input, storytelling, and strategic thinking are irreplaceable in the branding process, even as AI assists in enhancing output.

    Unique Prompt Creation: Develop the skill of crafting tailored AI prompts that align with your brand’s voice and vision, ensuring that the final output is both unique and effective.

  • Ethical Branding with AI: Delve into the ethical considerations of using AI in branding. Learn how to navigate the challenges of intellectual property and ensure your work respects the boundaries of ethical AI usage.

    Real-World Application: Discuss real-world examples and case studies that illustrate the dos and don’ts of integrating AI into branding, ensuring your work is both innovative and ethically sound.

What you get

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  • Enjoy Six interactive live sessions with demos, guest speakers and access tp expert mentors.

  • Apply AI techniques to a real-world branding project and build a brand that stands out.

  • Gain insights and feedback from award-winning mentors, guiding you every step of the way.

  • Collaborate and network with a vibrant community of like-minded creatives and receive valuable peer feedback

  • Continue learning at your own pace with video lessons and course work to be completed each week