THE BRIEF IS NOT A BIBLE
A client fed his designer's brochure into ChatGPT instead of reading it. Here's how designers defend their work when AI feedback lands: evidence, not comebacks.
INVISIBLE INK: THE EU MADE AI DISCLOSURE LAW. THEN CLAUDE STARTED WATERMARKING ITS WORDS
AI labelling is now law in the EU and Claude is watermarking its text. Here's what designers creating with AI actually need to do, minus the legal panic.
THE FUTURE OF DESIGN 2026: AI MOVED THE CEILING, NOT THE FLOOR.
For two years the conversation has been about the floor. Whether it's falling out from under our rates. Whether cheap work eats the bottom of the market. Whether a client will still pay for an identity when they can generate forty logos before lunch.
DESIGN WAS NEVER NEUTRAL. NEITHER IS AI.
Hand AI the power to picture anyone and it keeps redrawing the same face. Studio Lutalica's Cecilia Righini joins the Creative Futures Hub to talk inclusive design in the age of AI, and what it actually takes to keep these tools honest.
CHATGPT WORK JUST MADE AGENTS MAINSTREAM. DELEGATION IS YOUR NEW SKILL
OpenAI folded Chat, Work and Codex into one app and the rollout is a shambles. I opened it and couldn't even find my own custom GPTs. But underneath the mess, a billion people just got an AI agent, and the creative skill that suddenly matters isn't clever prompting. It's delegation, and designers have had it since design school.
STOP PROMPTING, START BRIEFING: CLAUDE COWORK FOR DESIGNERS
AI agents sound complicated until you realise what they reward: the creative brief. I gave Claude Cowork one messy client call and a proper brief, and it came back with strategy, a self-crit and a fact-check on my client. Stop prompting. Start briefing.
WHY EVERY DESIGNER NEEDS AN AI CLAUSE IN THEIR CONTRACTS (FREE TEMPLATE)
Hey Studio's Veronica Fuerte wrote an AI clause into their client contracts. Zero pushback so far. Here's the working-studio precedent for protecting your practice, plus a free paste-ready template you can adapt.
I GAVE CLAUDE DESIGN MY OWN ARTWORK TO ANIMATE. IT NAILED THE MOTION & MISSED THE BRAND
I asked Claude Design to animate my own poster. It nailed the motion but butchered my brand until I fixed my process. Here's the 2026 lesson for designers.
FIGMA WANTS TO DO EVERYTHING. THAT MIGHT BE THE PROBLEM
Figma just turned its canvas into an everything-tool — animation, AI images, code, all in one window. Adobe did the same thing with Firefly. It looks like progress. But when one app does everything, when do you actually use what — and is the AI integration helping, or just adding buttons?
ADOBE PUT A CHATBOT INSIDE PHOTOSHOP & ILLUSTRATOR. IT’S AN INTERN NOT AN ART DIRECTOR
Adobe slipped an AI Assistant into Photoshop and Illustrator. The honest question for a pro isn't "can it design." It's "can it do your admin?" A straight review, minus the keynote spin.
THE AI IN DESIGN 2026 REPORT FORGOT GRAPHIC DESIGNERS EXIST
Everyone's quoting the AI in Design 2026 report, but it surveyed product designers, not graphic designers or agencies. Here's what it missed, and what to do.
CLAUDE FABLE 5 VANISHED IN 72 HOURS. HERE’S THE REAL LESSON FOR CREATIVES
Claude Fable 5 was here for four days, then gone. Skip the panic — here's what actually happened, and the lesson every creative should take from it.
HEY STUDIO’S VERONICA FUERTE: THE DESIGNER WHO PUT AI IN HER CONTRACT
For two years, Hey Studio has been quietly building one of the smartest AI workflows in design. Veronica Fuerte joins us live on June 17 to share how. From prototyping in AI to writing AI clauses into client contracts.
CLAUDE SETTINGS FOR DESIGNERS: THE THREE DIALS MOST DESIGNERS IGNORE
What do Claude's model, effort, and thinking settings do? A designer's guide to the three dials that turn the LLM into a real creative tool.
THE ROBOTS ARE HERE (AGAIN): WHAT 4 GENERATIONS OF DESIGNERS CAN TEACH US ABOUT AI
Designer Marcus Byrne joins Creative Futures Hub to talk AI, four generations of designers, and why every robot panic looks the same up close. Free, June 9.
IF DESIGNERS WON’T MEASURE EFFECTIVENESS, AI WILL
If designers won't measure effectiveness, AI will. Learn what design effectiveness means, how to build it into your brief, and why it matters more than ever.
WHY DESIGNERS ARE SLEEPING ON THE CREATOR ECONOMY—AND WHAT AI HAS TO DO WITH IT
Award-winning AI filmmaker Jagger Waters joins the Creative Futures Hub on May 25 to talk about the creator economy designers keep ignoring — and how AI changes the math for trained creatives ready to take the leap.
ELEVEN DAYS THAT REDREW THE DESIGN STACK. HERE'S WHAT IT MEANS FOR GRAPHIC DESIGNERS.
On April 28, Anthropic shipped nine creative-tool connectors with Adobe, Blender, Affinity and others. Five months ago, I called this. Here's what it actually means for designers.
CLAUDE DESIGN DIDN'T KILL DESIGN. IT KILLED THE PART YOU SHOULDN'T HAVE BEEN DOING.
Anthropic's Claude Design launched last week and Figma's stock dropped 7%. Here's what actually happened when I stress-tested it on a real brand brief… and why it just handed designers the best career argument we've had in years.
MIDJOURNEY V8: BIG REBUILD CLAIMS. WAS I WOWED?
I've been testing MidJourney V8 hands-on. Here's what designers should know about prompting changes, --raw mode, text rendering, and whether the upgrade is worth it.