AI TOOLS LIKE RUNWAY ARE CHANGING GRAPHIC DESIGN
And why creatives who don’t embrace it might be left behind faster than a Comic Sans revival.
Graphic design is evolving at breakneck speed. Remember when Photoshop’s Content-Aware Fill felt like wizardry? Now, AI-powered design tools like Runway are flipping the script entirely—turning tedious creative tasks into smooth, intuitive workflows.
If you’ve ever spent hours on manual rotoscoping (ugh), struggled to maintain visual consistency across branding assets, or wished motion graphics were easier—good news. AI is here, and it’s not here to replace you—it’s here to elevate your creative superpowers.
But don’t just take my word for it. Let’s explore why Runway is making waves in the creative world and why every designer should at least be curious about what AI can do.
WHAT IS RUNWAY AI?
Runway is an AI-powered creative suite designed for graphic designers, animators, and video editors. Instead of replacing your creativity, it enhances it—kind of like a high-tech sidekick who actually does what you ask.
AI Video Editing: Automate tedious edits, apply effects, and generate visuals in seconds.
Text-to-Image & Video Tools: Generate assets with a simple prompt.
Motion Brush: Add movement to still images without complicated animation software.
Real-Time Background Removal: Forget green screens—Runway does it in one click.
“AI isn’t about replacing creativity—it’s about removing the barriers between ideas and execution.”
— Jessica Walsh, Founder of &Walsh
TELESCOPE MAGAZINE: WHERE AI MEETS DESIGN INNOVATION
Telescope Magazine
One of the best ways to see AI’s impact on modern design is through Telescope Magazine, a publication by Runway that explores the intersection of art, technology, and storytelling. In their latest Issue 02, artists and designers experiment with AI in visual culture, creating breathtaking digital compositions that blur the lines between human creativity and machine learning.
What Can Graphic Designers Learn from Telescope?
AI as a Design Medium → Issue 02 explores how AI-generated visuals are not just tools but a new artistic medium.
Exploring New Aesthetics → Artists featured in the magazine use Runway’s AI models to craft unique visual styles, from surreal dreamscapes to futuristic branding.
Expanding Storytelling → The magazine challenges designers to think beyond traditional methods, using AI to enhance narratives, textures, and motion graphics.
“Telescope Magazine is a stunning testament to how AI is reshaping creative expression. It’s not about replacing artists; it’s about expanding what’s possible.”
— Excerpt from Telescope Magazine, Issue 02 (Read the Issue)
How This Relates to You
If you’re a graphic designer, this isn’t just an academic conversation—it’s an open invitation to experiment. Whether you’re crafting branding assets, illustrations, or marketing visuals, AI-powered tools like Runway offer an opportunity to explore new creative frontiers.
Telescope Magazine
CASE STUDY: ADIDAS
Here’s where things get interesting. Adidas, the brand synonymous with speed and innovation, recently put Runway’s AI video tools to the test for a marketing campaign.
The challenge? Create a high-energy ad, fast—without needing a huge production team.
Instead of traditional editing, Adidas used Runway’s Gen-2 AI Magic Tools.
It automated motion tracking and applied stylistic effects within minutes.
The final cut? A sleek, professional-grade commercial in under an hour.
For designers, this means less time on repetitive edits and more time refining the creative vision. It’s the difference between spending hours on busy work or actually designing.
HOW GRAPHIC DESIGNERS CAN USE RUNWAY IN THEIR WORKFLOWS
So, how do you fit Runway into your design stack? Here are some practical ways creatives are using it:
AI-Generated Concept Art for Brand Visuals
AI-powered text-to-image tools are a game-changer for mood boards and brand concepts. Need an edgy cyberpunk theme for a new streetwear campaign? Runway can generate custom reference imagery in seconds.Faster Video & Motion Graphics
Motion design has always been a time-consuming process. With tools like Motion Brush, designers can bring static visuals to life without opening After Effects. It’s motion graphics without the migraine.Streamlined Branding & Marketing Assets
Runway’s AI tools help ensure brand consistency across multiple assets. Whether you’re generating social media animations, web banners, or promotional materials, the AI-powered design process ensures a cohesive look with less manual effort.
“The best creatives don’t fear new tools—they learn to master them.”
— David Carson, Graphic Design Icon
WHY EVERY CREATIVE SHOULD EXPLORE AI (WITHOUT FEAR)
There’s a misconception that AI is going to replace designers. That’s like saying Spotify replaced musicians, or Grammarly replaced writers. The truth? AI is only as good as the creative mind using it.
Designers who leverage AI gain a competitive edge by:
Saving time on repetitive tasks
Exploring new creative possibilities
Elevating (not replacing) their artistic vision
JOIN THE CONVERSATION: AI POWERED STORYTELLING WITH ANDREA MATA FROM RUNWAY
If you’re excited (or even just curious) about AI in design, House of gAi is hosting a special live session with Andrea Mata from Runway on March 13. We’ll dive deep into:
AI-powered storytelling
How AI can enhance your creative workflow
Live Q&A with an industry expert